Do utility apps still need ASO? In June 2026, Apple effectively stopped accepting new flashlight apps, basic timers, wallpapers and…
Tatiana Odnorozhenko
11.11.2026
An app release on the App Store and Google Play lands in a crowded stream: 4,161 new apps hit the…
Tatiana Odnorozhenko
08.11.2026
In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
In this edition of ASO news for May 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.06.2026
An ASO case for a fitness app in the Health & Fitness category is one where the cost of getting…
Tatiana Odnorozhenko
28.05.2026
ASO for app marketers and brands starts with one uncomfortable fact: most teams still treat App Store and Google Play…
Tatiana Odnorozhenko
15.05.2026
App Store page conversion rate is the gap between those who found you and those who installed you. A small…
Tatiana Odnorozhenko
06.05.2026
In this edition of ASO news for April 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.05.2026
The meditation and mental health app market reached $8.64 billion in 2026, with around 2,500 apps competing in the category. When…
Tatiana Odnorozhenko
27.04.2026
The App Store listing is the first thing a user sees and the only thing the algorithm reads. Between 59%…
Tatiana Odnorozhenko
20.04.2026