Every month, 130+ million people open a language learning app — and most of them quit within three weeks. Not…
Tatiana Odnorozhenko
12.06.2026
Looking for free ASO tools is a reasonable move right now — whether due to tight budgets, early-stage mobile projects,…
Tatiana Odnorozhenko
09.06.2026
ASO at agency or corporate scale is not just a bigger version of managing one app. The logic is different….
Tatiana Odnorozhenko
04.06.2026
Welcome to our annual mobile app market report for 2025. In this article, we explore the biggest changes across the…
Tatiana Odnorozhenko
18.03.2026
Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Today, retention is the key question our mobile product must answer. It is no longer just a metric; it is…
Tatiana Odnorozhenko
10.02.2026
In this issue, we cover ASO news for January 2026 — taking a closer look at the key updates in…
Tatiana Odnorozhenko
03.02.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026