Do utility apps still need ASO? In June 2026, Apple effectively stopped accepting new flashlight apps, basic timers, wallpapers and…
Tatiana Odnorozhenko
11.11.2026
An app release on the App Store and Google Play lands in a crowded stream: 4,161 new apps hit the…
Tatiana Odnorozhenko
08.11.2026
In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…
Tatiana Odnorozhenko
10.08.2026
App Store and Google Play featuring is one of the few channels where an app can gain +1,700% in downloads…
Tatiana Odnorozhenko
05.08.2026
In this edition of ASO news for July 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.08.2026
Targeting the Social category through broad keywords means competing with Instagram, TikTok, and Discord on their home turf. That’s not…
Tatiana Odnorozhenko
28.07.2026
ASO for HR apps is not about millions of installs. It’s about the right installs. Unlike games or consumer utilities,…
Tatiana Odnorozhenko
22.07.2026
Google Play conversion rate is what happens after the tap: the user found your app, landed on the page, and…
Tatiana Odnorozhenko
18.07.2026
How to choose keywords for the App Store and Google Play is a question most guides never fully answer. Most…
Tatiana Odnorozhenko
08.07.2026