Between October 1 and 26, 2026, 106,000 new apps launched on the App Store and another 227,000 on Google Play,…

User Acquisition (UA), the work of bringing new users into an app, stopped being a race for cheap installs in…

ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…

Finance plays by different ASO rules. The algorithm is the same, but the user isn’t. Before looking at features, people…

Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…

In this edition of ASO news for September 2026, we cover the key changes in App Store and Google Play…

When working on ASO, most attention typically goes to what users see before they install: the icon, screenshots, title, description,…

Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…