Do utility apps still need ASO? In June 2026, Apple effectively stopped accepting new flashlight apps, basic timers, wallpapers and…
Tatiana Odnorozhenko
11.11.2026
An app release on the App Store and Google Play lands in a crowded stream: 4,161 new apps hit the…
Tatiana Odnorozhenko
08.11.2026
In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
Do utility apps still need ASO? In June 2026, Apple effectively stopped accepting new flashlight apps, basic timers, wallpapers and…
Tatiana Odnorozhenko
11.11.2026
An app release on the App Store and Google Play lands in a crowded stream: 4,161 new apps hit the…
Tatiana Odnorozhenko
08.11.2026
In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
Between October 1 and 26, 2026, 106,000 new apps launched on the App Store and another 227,000 on Google Play,…
Tatiana Odnorozhenko
29.10.2026
User Acquisition (UA), the work of bringing new users into an app, stopped being a race for cheap installs in…
Tatiana Odnorozhenko
27.10.2026
ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…
Tatiana Odnorozhenko
22.10.2026
Finance plays by different ASO rules. The algorithm is the same, but the user isn’t. Before looking at features, people…
Tatiana Odnorozhenko
19.10.2026
Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…
Tatiana Odnorozhenko
12.10.2026