2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…

In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…

2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…

From hyper-casual projects to AI-driven worlds — let’s explore the top mobile games and the evolution of genres on Google…

Seasonality in ASO includes New Year’s, Christmas, Valentine’s Day, Halloween, Black Friday, Cyber Monday… The list of opportunities to grow…

Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…

A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…

In this ASO News issue for November 2025, we take a detailed look at the major changes in the App…