Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
Every year, numerous articles are published in search of an answer to the question: How can an ASO strategy for…
Tatiana Odnorozhenko
08.04.2025
ASO News is our way of keeping up with the latest updates in the mobile app market during March. Any…
Tatiana Odnorozhenko
03.04.2025
Regarding the mobile gaming market in 2025, numbers speak louder than words. That’s why we’ve compiled a comprehensive analysis based…
Tatiana Odnorozhenko
18.03.2025
Our annual Mobile App Market Report for 2024 provides a comprehensive analysis of the key trends shaping the app ecosystem…
Tatiana Odnorozhenko
10.03.2025
The ASO News Digest is our commitment to keeping up with the latest updates in the mobile app market. Any…
Tatiana Odnorozhenko
03.03.2025
User Acquisition (UA) is the core of a successful strategy for any mobile app. Without users, even the most innovative…
Tatiana Odnorozhenko
24.02.2025
Pre-registration in Google Play is a powerful marketing tool that allows us, as Android app developers, to capture user attention…
Tatiana Odnorozhenko
17.02.2025