2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the stores intensified, and requirements for data quality and decision-making speed grew significantly. In these conditions, ASOMobile updates were aimed not just at expanding functionality, but at deepening and evolving the approaches that ASO teams already use in their day-to-day work.
Throughout the year, the ASOMobile platform was consistently strengthened: analytics were expanded, new automation levels were introduced, geographic coverage increased, and API access was launched. Below is an overview of all key ASOMobile updates in 2025, structured from the largest-scale changes to more practical improvements.
Platform scale: 90 countries
One of the key outcomes of 2025 was the expansion of ASOMobile’s geographic coverage. By the end of the year, the platform will provide analytics for 90 countries across key ASO and marketing metrics.
In the second half of the year, dozens of new markets were added — from Europe and the CIS to Africa, the Middle East, and Asia. This made it possible to:
- analyze demand and competition at a global level,
- work with localizations and visuals for almost any market,
- compare app strategies across different regions within a single platform.
This geographic scale became the foundation for all subsequent ASOMobile updates — from the API to local analysis tools.
Public API ASOMobile: unrestricted access to data
One of the most significant ASOMobile updates in 2025 was the launch of the Public API.
ASOMobile data is now available directly via API — without interface limitations or manual exports. The platform provides access to data for 3 million apps across 90 countries.
Through the API, you can retrieve:
- app metadata (titles, descriptions, screenshots),
- all indexed keywords with metrics,
- search query data (traffic, suggestions, rankings),
- App Store and Google Play charts,
- historical rankings by keyword, country, and period,
- a dedicated request returning the list of an app’s competitors.
API tokens are available on all plans and can also be purchased separately. This ASOMobile update opened the platform to deep automation, BI integrations, agency workflows, and custom analytics.
Geo Checker and visual analysis: local context without manual work
Geo Checker: more than availability checks
In 2025, Geo Checker evolved significantly and stopped being just an answer to the question: is the app available in a specific country?
Geo Checker now allows you to:
- see how the title and subtitle are displayed across different localizations,
- analyze textual nuances used by competitors,
- compare app representation between countries,
- do all this in just a few clicks, without manual data collection.
This approach simplified local analysis and made localization work more deliberate.
Screenshots in Geo Checker
In the second half of the year, a new “Screenshots” tab appeared in Geo Checker.
Now, on a single page, you can:
- view app screenshots across different countries,
- compare visuals with competitors,
- find ideas for localization and A/B testing.
Visual Comparison: categories and search results
The Visual Comparison tool was also expanded. New tabs were added:
- Category
- Search Results
This made it possible to analyze visual trends not in isolation, but in the context of real search results and competitive environments.
ASO Dashboard and high-level analytics
Another critical focus of ASOMobile updates was high-level analytics.
With the updated ASO Dashboard, users gained:
- an overview of the number of indexed keywords,
- visibility across countries,
- competitor comparisons — all on one screen.
The Dashboard consolidated country-level data, eliminating the need for manual reporting and constant switching between tabs.
Additional analytics enhancements included:
- a Global table in the ASO Dashboard,
- the Number of Ranked Keywords Worldwide table in ASO Report.
This strengthened performance control and simplified global trend analysis.
ASO Creator and localizations for each geo
In 2025, ASO Creator received a series of updates that made metadata work more precise and scalable.
Key improvements included:
- traffic-based comparison of current and new metadata,
- automatic generation of the Keywords field for the App Store,
- duplicate highlighting and spam protection,
- keyword inclusion analysis for Google Play,
- a list of unique words from the semantic core,
- an AI assistant for fast text creation.
In the second half of the year, one of the most practical ASOMobile updates was released — the ability to create localizations for each App Store country.
This made it possible to:
- build metadata separately for each geo,
- account for local semantics,
- scale ASO without manual duplication.
Keyword analytics and new tables
2025 became an important year for the evolution of keyword analytics in ASOMobile.
App Store tags: new signals for analysis
In 2025, Apple introduced a new entity in the App Store — tags, which reflect key themes and app context. These tags became an additional signal for understanding how the store classifies apps and which queries it considers relevant.
ASOMobile quickly adapted to this update. The platform now provides:
- parsing and displaying App Store tags for apps,
- one-click navigation from a tag to a detailed analysis of the related keyword,
- use of tags to identify trends and expand semantic cores.
Tags complement traditional keyword analytics and help teams identify promising optimization opportunities faster, especially when working with new markets and categories.
Search Ads Index without distortions
After Apple updates, many keywords received the same SAP value of 5. To maintain analytical accuracy, ASOMobile now displays both the current and previous Search Ads Index values, allowing users to see fundamental dynamics.
Expanded tables by tool
ASOMobile updates affected several key tools:
Keyword Finder
- Missing — to identify overlooked keywords.
App Keywords
- Comparison — keyword comparison,
- In-App — keyword analysis in app context.
Keyword Check
- In Search — search results analysis,
- History — a new table with Top Apps data for the last 3 weeks,
including event indicators directly in search results.
Additionally, the following were added:
- a competitor's table in Keyword Monitor,
- OUT status for keywords,
- SAP history in Keyword Monitor, App Keywords, Keyword Finder, and Spy Keywords.
AI and scale
Additionally, in 2025, the following were implemented:
- AI-based keyword category detection,
- an increase in the App Keywords indexing limit from 2,000 to 3,500,
- database cleanup of incorrect keywords and rescans of suggestions.
Events, videos, and timelines
In 2025, ASOMobile introduced the Events entity, which is displayed in:
- App Report,
- Update Timeline,
- Top Apps,
- the In Search table on the Keyword Check page.
Video preview parsing and display were also implemented in the screenshots block, making visual analysis even more comprehensive.
Reports, exports, and usability
Among the practical ASOMobile updates:
- PDF reports for App Report,
- XLSX exports of all countries in a single file,
- a redesigned Category Intelligence with XLSX and PDF exports,
- updated tables and app lists,
- modal windows for viewing enlarged screenshots across the platform.
Platform, stability, and security
In the second half of the year, we also focused on platform stability and security. Protection against spam and uncontrolled load was strengthened, additional access and request limitations were introduced, and processes related to payments and API usage were improved.
These ASOMobile updates may not always be visually noticeable, but they are essential for ensuring reliability, security, and platform resilience when working with large volumes of data.
2025 recap
ASOMobile updates in 2025 became a logical continuation of the platform’s evolution, which has long operated as a unified analytics system for ASO and mobile marketing.
Throughout the year, we focused not on rethinking the fundamentals, but on deepening and expanding the capabilities that users already actively rely on: strengthening analytics, adding new layers of automation, expanding geography, and opening access to data via API.
2025 became the stage when ASOMobile:
- became scalable for more complex and custom workflows,
- provided more transparency and context in data,
- simplified work with localizations, visuals, and keywords,
- while preserving platform integrity and familiar workflows.
A single goal drove all ASOMobile updates in 2025 — to help teams work faster, more confidently, and more effectively, relying on data they can trust.
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