Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
In this September 2025 issue of ASO News, we’re breaking down the biggest updates from the App Store and Google…
Tatiana Odnorozhenko
07.10.2025
The name of your app is your hook in the user’s mind. As they scroll through a feed, an ad,…
Tatiana Odnorozhenko
23.09.2025
Which tools to use for keyword research and ASO – this is the focus of our new article, based on…
Tatiana Odnorozhenko
05.09.2025
In this issue of ASO News for August 2025, we’ll take a closer look at the significant changes in the…
Tatiana Odnorozhenko
02.09.2025
What is the App Store Promotional Text? In 2025, App Store Promotional Text is not just a text box. It’s…
Tatiana Odnorozhenko
25.08.2025
Why competitor analysis is not an option, but a necessity. Competitor analysis in the mobile app world is the first…
Tatiana Odnorozhenko
14.08.2025
In this issue of ASO News for July 2025, we take a detailed look at key updates from the App…
Tatiana Odnorozhenko
02.08.2025