Every month, 130+ million people open a language learning app — and most of them quit within three weeks. Not…
Tatiana Odnorozhenko
12.06.2026
Looking for free ASO tools is a reasonable move right now — whether due to tight budgets, early-stage mobile projects,…
Tatiana Odnorozhenko
09.06.2026
ASO at agency or corporate scale is not just a bigger version of managing one app. The logic is different….
Tatiana Odnorozhenko
04.06.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026
2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…
Tatiana Odnorozhenko
27.12.2025
From hyper-casual projects to AI-driven worlds — let’s explore the top mobile games and the evolution of genres on Google…
Tatiana Odnorozhenko
24.12.2025
Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…
Roman Shlyamovych
12.12.2025
A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…
Tatiana Odnorozhenko
09.12.2025