ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…
Tatiana Odnorozhenko
22.10.2026
Finance plays by different ASO rules. The algorithm is the same, but the user isn’t. Before looking at features, people…
Tatiana Odnorozhenko
19.10.2026
Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…
Tatiana Odnorozhenko
12.10.2026
In this edition of ASO news for April 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.05.2026
The meditation and mental health app market reached $8.64 billion in 2026, with around 2,500 apps competing in the category. When…
Tatiana Odnorozhenko
27.04.2026
The App Store listing is the first thing a user sees and the only thing the algorithm reads. Between 59%…
Tatiana Odnorozhenko
20.04.2026
This guide covers how to combine Apple Search Ads and ASO so that paid campaigns strengthen organic growth — and…
Tatiana Odnorozhenko
06.04.2026
In this edition of ASO news for March 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.04.2026
Why focus on ASO in the fitness app category? Fitness apps didn’t appear as a passing trend — they became…
Tatiana Odnorozhenko
25.03.2026
Welcome to our annual mobile app market report for 2025. In this article, we explore the biggest changes across the…
Tatiana Odnorozhenko
18.03.2026