In this edition of ASO news for September 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
05.10.2026
When working on ASO, most attention typically goes to what users see before they install: the icon, screenshots, title, description,…
Tatiana Odnorozhenko
24.09.2026
Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
22.09.2026
This guide covers how to combine Apple Search Ads and ASO so that paid campaigns strengthen organic growth — and…
Tatiana Odnorozhenko
06.04.2026
In this edition of ASO news for March 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.04.2026
Why focus on ASO in the fitness app category? Fitness apps didn’t appear as a passing trend — they became…
Tatiana Odnorozhenko
25.03.2026
Welcome to our annual mobile app market report for 2025. In this article, we explore the biggest changes across the…
Tatiana Odnorozhenko
18.03.2026
Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026