Choosing an ASO tool is harder than it looks — not because there aren’t enough options, but because there are…
Tatiana Odnorozhenko
22.08.2026
5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…
Tatiana Odnorozhenko
10.08.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Today, retention is the key question our mobile product must answer. It is no longer just a metric; it is…
Tatiana Odnorozhenko
10.02.2026
In this issue, we cover ASO news for January 2026 — taking a closer look at the key updates in…
Tatiana Odnorozhenko
03.02.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026