How to choose keywords for App Store and Google Play is a question most guides never fully answer. Most ASO…
Tatiana Odnorozhenko
08.07.2026
Every January, millions of people download a fitness and health app — and most delete it by February. Wrong app…
Tatiana Odnorozhenko
06.07.2026
In this edition of ASO News for June 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
02.07.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Today, retention is the key question our mobile product must answer. It is no longer just a metric; it is…
Tatiana Odnorozhenko
10.02.2026
In this issue, we cover ASO news for January 2026 — taking a closer look at the key updates in…
Tatiana Odnorozhenko
03.02.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026