Choosing an ASO tool is harder than it looks — not because there aren’t enough options, but because there are…
Tatiana Odnorozhenko
22.08.2026
Why ASO for finance apps works differently from every other category — and that’s precisely what makes it both harder…
Tatiana Odnorozhenko
17.08.2026
5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…
Tatiana Odnorozhenko
10.08.2026

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    The App Store listing is the first thing a user sees and the only thing the algorithm reads. Between 59%…
    Tatiana Odnorozhenko
    20.04.2026
    This guide covers how to combine Apple Search Ads and ASO so that paid campaigns strengthen organic growth — and…
    Tatiana Odnorozhenko
    06.04.2026
    In this edition of ASO news for March 2026, we cover the key changes in App Store and Google Play…
    Tatiana Odnorozhenko
    01.04.2026
    ASO optimization is the foundation of organic growth for mobile apps. Smart optimization helps a product stand out among millions…
    Tatiana Odnorozhenko
    31.03.2026
    Why focus on ASO in the fitness app category? Fitness apps didn’t appear as a passing trend — they became…
    Tatiana Odnorozhenko
    25.03.2026
    Welcome to our annual mobile app market report for 2025. In this article, we explore the biggest changes across the…
    Tatiana Odnorozhenko
    18.03.2026
    Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
    Tatiana Odnorozhenko
    10.03.2026
    In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
    Tatiana Odnorozhenko
    02.03.2026

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