In this edition of ASO news for September 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
05.10.2026
When working on ASO, most attention typically goes to what users see before they install: the icon, screenshots, title, description,…
Tatiana Odnorozhenko
24.09.2026
Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
22.09.2026
In this edition of ASO news for May 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.06.2026
An ASO case for a fitness app in the Health & Fitness category is one where the cost of getting…
Tatiana Odnorozhenko
28.05.2026
ASO for app marketers and brands starts with one uncomfortable fact: most teams still treat App Store and Google Play…
Tatiana Odnorozhenko
15.05.2026
App Store page conversion rate is the gap between those who found you and those who installed you. A small…
Tatiana Odnorozhenko
06.05.2026
In this edition of ASO news for April 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.05.2026
The meditation and mental health app market reached $8.64 billion in 2026, with around 2,500 apps competing in the category. When…
Tatiana Odnorozhenko
27.04.2026
The App Store listing is the first thing a user sees and the only thing the algorithm reads. Between 59%…
Tatiana Odnorozhenko
20.04.2026