ASO for app marketers and brands starts with one uncomfortable fact: most teams still treat App Store and Google Play…
Tatiana Odnorozhenko
15.05.2026
App Store page conversion rate is the gap between those who found you and those who installed you. A small…
Tatiana Odnorozhenko
06.05.2026
Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…
Roman Shlyamovych
12.12.2025
A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…
Tatiana Odnorozhenko
09.12.2025
In this ASO News issue for November 2025, we take a detailed look at the major changes in the App…
Tatiana Odnorozhenko
02.12.2025
The AI applications category is a new digital frontier where technologies have ceased to be mere tools and have become…
Tatiana Odnorozhenko
27.11.2025
By 2025, China’s mobile market will have become a unique universe with its own rules, heroes, and ecosystems. This is…
Tatiana Odnorozhenko
19.11.2025
An app icon is more than just an image. It’s our permanent visual ambassador on the user’s smartphone. While screenshots…
Tatiana Odnorozhenko
10.11.2025
