ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…
Tatiana Odnorozhenko
22.10.2026
Finance plays by different ASO rules. The algorithm is the same, but the user isn’t. Before looking at features, people…
Tatiana Odnorozhenko
19.10.2026
Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…
Tatiana Odnorozhenko
12.10.2026
Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Today, retention is the key question our mobile product must answer. It is no longer just a metric; it is…
Tatiana Odnorozhenko
10.02.2026
In this issue, we cover ASO news for January 2026 — taking a closer look at the key updates in…
Tatiana Odnorozhenko
03.02.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026