Choosing an ASO tool is harder than it looks — not because there aren’t enough options, but because there are…
Tatiana Odnorozhenko
22.08.2026
Why ASO for finance apps works differently from every other category — and that’s precisely what makes it both harder…
Tatiana Odnorozhenko
17.08.2026
5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…
Tatiana Odnorozhenko
10.08.2026

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    2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…
    Tatiana Odnorozhenko
    27.12.2025
    From hyper-casual projects to AI-driven worlds — let’s explore the top mobile games and the evolution of genres on Google…
    Tatiana Odnorozhenko
    24.12.2025
    Seasonality in ASO includes New Year’s, Christmas, Valentine’s Day, Halloween, Black Friday, Cyber Monday… The list of opportunities to grow…
    Tatiana Odnorozhenko
    16.12.2025
    Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…
    Roman Shlyamovych
    12.12.2025
    A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…
    Tatiana Odnorozhenko
    09.12.2025
    In this ASO News issue for November 2025, we take a detailed look at the major changes in the App…
    Tatiana Odnorozhenko
    02.12.2025
    The AI applications category is a new digital frontier where technologies have ceased to be mere tools and have become…
    Tatiana Odnorozhenko
    27.11.2025
    By 2025, China’s mobile market will have become a unique universe with its own rules, heroes, and ecosystems. This is…
    Tatiana Odnorozhenko
    19.11.2025

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