In this edition of ASO news for September 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
05.10.2026
When working on ASO, most attention typically goes to what users see before they install: the icon, screenshots, title, description,…
Tatiana Odnorozhenko
24.09.2026
Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
22.09.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Today, retention is the key question our mobile product must answer. It is no longer just a metric; it is…
Tatiana Odnorozhenko
10.02.2026
In this issue, we cover ASO news for January 2026 — taking a closer look at the key updates in…
Tatiana Odnorozhenko
03.02.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026
2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…
Tatiana Odnorozhenko
27.12.2025