Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
16.09.2026
AI app ASO is a discipline of its own — and here’s why: in 2025, users spent 48 billion hours…
Tatiana Odnorozhenko
09.09.2026
Most people have a finance app in 2026. Most of them use it like a fancy bank statement: open it,…
Tatiana Odnorozhenko
03.09.2026
In this September 2025 issue of ASO News, we’re breaking down the biggest updates from the App Store and Google…
Tatiana Odnorozhenko
07.10.2025
The name of your app is your hook in the user’s mind. As they scroll through a feed, an ad,…
Tatiana Odnorozhenko
23.09.2025
In this issue of ASO News for August 2025, we’ll take a closer look at the significant changes in the…
Tatiana Odnorozhenko
02.09.2025
What is the App Store Promotional Text? In 2025, App Store Promotional Text is not just a text box. It’s…
Tatiana Odnorozhenko
25.08.2025
Why competitor analysis is not an option, but a necessity. Competitor analysis in the mobile app world is the first…
Tatiana Odnorozhenko
14.08.2025
In this issue of ASO News for July 2025, we take a detailed look at key updates from the App…
Tatiana Odnorozhenko
02.08.2025
Did you know that App Store and Google Play are not the only places you can download an app, but…
Tatiana Odnorozhenko
28.07.2025