ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…
Tatiana Odnorozhenko
22.10.2026
Finance plays by different ASO rules. The algorithm is the same, but the user isn’t. Before looking at features, people…
Tatiana Odnorozhenko
19.10.2026
Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…
Tatiana Odnorozhenko
12.10.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026
2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…
Tatiana Odnorozhenko
27.12.2025
From hyper-casual projects to AI-driven worlds — let’s explore the top mobile games and the evolution of genres on Google…
Tatiana Odnorozhenko
24.12.2025
Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…
Roman Shlyamovych
12.12.2025
A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…
Tatiana Odnorozhenko
09.12.2025
In this ASO News issue for November 2025, we take a detailed look at the major changes in the App…
Tatiana Odnorozhenko
02.12.2025