ASO at agency or corporate scale is not just a bigger version of managing one app. The logic is different….
Tatiana Odnorozhenko
04.06.2026
In this edition of ASO news for May 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.06.2026
An ASO case for a fitness app in the Health & Fitness category is one where the cost of getting…
Tatiana Odnorozhenko
28.05.2026
The meditation and mental health app market reached $8.64 billion in 2026, with around 2,500 apps competing in the category. When…
Tatiana Odnorozhenko
27.04.2026
The App Store listing is the first thing a user sees and the only thing the algorithm reads. Between 59%…
Tatiana Odnorozhenko
20.04.2026
This guide covers how to combine Apple Search Ads and ASO so that paid campaigns strengthen organic growth — and…
Tatiana Odnorozhenko
06.04.2026
In this edition of ASO news for March 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.04.2026
Why focus on ASO in the fitness app category? Fitness apps didn’t appear as a passing trend — they became…
Tatiana Odnorozhenko
25.03.2026
Welcome to our annual mobile app market report for 2025. In this article, we explore the biggest changes across the…
Tatiana Odnorozhenko
18.03.2026
Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026