App Store and Google Play featuring is one of the few channels where an app can gain +1,700% in downloads…
Tatiana Odnorozhenko
05.08.2026
In this edition of ASO news for July 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.08.2026
Targeting the Social category through broad keywords means competing with Instagram, TikTok, and Discord on their home turf. That’s not…
Tatiana Odnorozhenko
28.07.2026
Writing metadata from scratch takes longer than it should. You need keywords, competitor research, and texts that fit the character…
Tatiana Odnorozhenko
26.06.2026
The most popular mobile games don’t dominate the charts on gameplay alone. Their store pages get more attention than most…
Tatiana Odnorozhenko
23.06.2026
Every month, 130+ million people open a language learning app — and most of them quit within three weeks. Not…
Tatiana Odnorozhenko
12.06.2026
Looking for free ASO tools is a reasonable move right now — whether due to tight budgets, early-stage mobile projects,…
Tatiana Odnorozhenko
09.06.2026
ASO at agency or corporate scale is not just a bigger version of managing one app. The logic is different….
Tatiana Odnorozhenko
04.06.2026
In this edition of ASO news for May 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.06.2026
An ASO case for a fitness app in the Health & Fitness category is one where the cost of getting…
Tatiana Odnorozhenko
28.05.2026