In this edition of ASO news for September 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
05.10.2026
When working on ASO, most attention typically goes to what users see before they install: the icon, screenshots, title, description,…
Tatiana Odnorozhenko
24.09.2026
Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
22.09.2026
5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…
Tatiana Odnorozhenko
10.08.2026
App Store and Google Play featuring is one of the few channels where an app can gain +1,700% in downloads…
Tatiana Odnorozhenko
05.08.2026
In this edition of ASO news for July 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.08.2026
Targeting the Social category through broad keywords means competing with Instagram, TikTok, and Discord on their home turf. That’s not…
Tatiana Odnorozhenko
28.07.2026
ASO for HR apps is not about millions of installs. It’s about the right installs. Unlike games or consumer utilities,…
Tatiana Odnorozhenko
22.07.2026
Google Play conversion rate is what happens after the tap: the user found your app, landed on the page, and…
Tatiana Odnorozhenko
18.07.2026
How to choose keywords for App Store and Google Play is a question most guides never fully answer. Most ASO…
Tatiana Odnorozhenko
08.07.2026