Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
The industry ASO news digest is an attempt to keep abreast of the updates that have occurred in the mobile…
Tatiana Odnorozhenko
26.12.2023
We continue our cycle of publications dedicated to ASO optimization for Indie developers. In the first part, we figured out…
Tatiana Odnorozhenko
12.12.2023
ASO for independent developers, also commonly referred to as indie developers, is an entirely optional process. How can analytics and…
Tatiana Odnorozhenko
28.11.2023
ASO mobile app optimization (Google Play or App Store) is precisely what makes you, as a user, see a specific…
Tatiana Odnorozhenko
20.11.2023
Apple Search Ads is evolving and improving along with the App Store, so we decided to take a look at…
Tatiana Odnorozhenko
10.11.2023
The closer we get to the end of 2023, the more precise the trends of changes in iOS for ASO…
Tatiana Odnorozhenko
02.11.2023
When developing ASO strategy and app promotion, we will take into account the factor of features of user behavior depending…
Tatiana Odnorozhenko
26.10.2023