This guide covers how to combine Apple Search Ads and ASO so that paid campaigns strengthen organic growth — and…
Tatiana Odnorozhenko
06.04.2026
In this edition of ASO news for March 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
01.04.2026
In this article, we will understand together what Promotional content is on Google Play and how it differs from in-app…
Tatiana Odnorozhenko
23.02.2024
We continue our series of publications dedicated to ASO for Indie developers. In the first part, we figured out how…
Tatiana Odnorozhenko
02.02.2024
The ASO news digest is our desire to keep abreast of the updates that have occurred on the mobile application…
Tatiana Odnorozhenko
12.01.2024
The industry ASO news digest is an attempt to keep abreast of the updates that have occurred in the mobile…
Tatiana Odnorozhenko
26.12.2023
We continue our cycle of publications dedicated to ASO optimization for Indie developers. In the first part, we figured out…
Tatiana Odnorozhenko
12.12.2023
ASO for independent developers, also commonly referred to as indie developers, is an entirely optional process. How can analytics and…
Tatiana Odnorozhenko
28.11.2023
ASO mobile app optimization (Google Play or App Store) is precisely what makes you, as a user, see a specific…
Tatiana Odnorozhenko
20.11.2023