Most guides on App Store keyword research come down to the same thing: find high-volume keywords, add them to your…
Tatiana Odnorozhenko
25.05.2026
ASO for app marketers and brands starts with one uncomfortable fact: most teams still treat App Store and Google Play…
Tatiana Odnorozhenko
15.05.2026
The mobile gaming market closed 2025 with numbers that are hard to ignore. The App Store generated $90.6B in total…
Tatiana Odnorozhenko
11.05.2026

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    The industry ASO news digest is an attempt to keep abreast of the updates that have occurred in the mobile…
    Tatiana Odnorozhenko
    26.12.2023
    We continue our cycle of publications dedicated to ASO optimization for Indie developers. In the first part, we figured out…
    Tatiana Odnorozhenko
    12.12.2023
    The holidays are a busy time for ASO optimization, especially when discussing the winter season. After all, after the shopping…
    Tatiana Odnorozhenko
    04.12.2023
    ASO for independent developers, also commonly referred to as indie developers, is an entirely optional process. How can analytics and…
    Tatiana Odnorozhenko
    28.11.2023
    ASO mobile app optimization (Google Play or App Store) is precisely what makes you, as a user, see a specific…
    Tatiana Odnorozhenko
    20.11.2023
    The closer we get to the end of 2023, the more precise the trends of changes in iOS for ASO…
    Tatiana Odnorozhenko
    02.11.2023
    When developing ASO strategy and app promotion, we will take into account the factor of features of user behavior depending…
    Tatiana Odnorozhenko
    26.10.2023
    Today, let’s talk about mistakes leading to worse App Store product page conversion rates. If you look at it, ASO…
    Tatiana Odnorozhenko
    10.10.2023

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