Screenshots decide whether a user installs your app — before they even read the description. In App Store search results,…
Tatiana Odnorozhenko
16.09.2026
AI app ASO is a discipline of its own — and here’s why: in 2025, users spent 48 billion hours…
Tatiana Odnorozhenko
09.09.2026
Most people have a finance app in 2026. Most of them use it like a fancy bank statement: open it,…
Tatiana Odnorozhenko
03.09.2026
We continue our cycle of publications dedicated to ASO optimization for Indie developers. In the first part, we figured out…
Tatiana Odnorozhenko
12.12.2023
ASO for independent developers, also commonly referred to as indie developers, is an entirely optional process. How can analytics and…
Tatiana Odnorozhenko
28.11.2023
The closer we get to the end of 2023, the more precise the trends of changes in iOS for ASO…
Tatiana Odnorozhenko
02.11.2023
When developing ASO strategy and app promotion, we will take into account the factor of features of user behavior depending…
Tatiana Odnorozhenko
26.10.2023
Today, let’s talk about mistakes leading to worse App Store product page conversion rates. If you look at it, ASO…
Tatiana Odnorozhenko
10.10.2023
We all chase how to increase installs when we release a new app. After all, it is one of the…
Tatiana Odnorozhenko
19.09.2023