Do utility apps still need ASO? In June 2026, Apple effectively stopped accepting new flashlight apps, basic timers, wallpapers and…
Tatiana Odnorozhenko
11.11.2026
An app release on the App Store and Google Play lands in a crowded stream: 4,161 new apps hit the…
Tatiana Odnorozhenko
08.11.2026
In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
The industry ASO news digest is an attempt to keep abreast of the updates that have occurred in the mobile…
Tatiana Odnorozhenko
26.12.2023
We continue our cycle of publications dedicated to ASO optimization for Indie developers. In the first part, we figured out…
Tatiana Odnorozhenko
12.12.2023
ASO for independent developers, also commonly referred to as indie developers, is an entirely optional process. How can analytics and…
Tatiana Odnorozhenko
28.11.2023
The closer we get to the end of 2023, the more precise the trends of changes in iOS for ASO…
Tatiana Odnorozhenko
02.11.2023
When developing ASO strategy and app promotion, we will take into account the factor of features of user behavior depending…
Tatiana Odnorozhenko
26.10.2023
Today, let’s talk about mistakes leading to worse App Store product page conversion rates. If you look at it, ASO…
Tatiana Odnorozhenko
10.10.2023