Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
Did you know that App Store and Google Play are not the only places you can download an app, but…
Tatiana Odnorozhenko
28.07.2025
Custom Product Pages in the App Store are among the most powerful ASO tools for personalization and conversion growth in…
Tatiana Odnorozhenko
19.07.2025
In-App Events is a tool for ASO specialists and developers introduced by Apple back in 2021. With increasing competition in…
Tatiana Odnorozhenko
11.07.2025
Choosing between SEO and ASO is like standing in front of the fridge, wondering: take the cheese or the bread?…
Tatiana Odnorozhenko
07.07.2025
In this June 2025 edition of ASO News, we take a close look at key updates in the App Store…
Tatiana Odnorozhenko
01.07.2025
A custom store listing in Google Play is our opportunity to personalize our app page for a specific target audience….
Tatiana Odnorozhenko
18.06.2025
Visual ASO of mobile games takes center stage in 2025: visual elements have become a crucial tool for attracting and…
Tatiana Odnorozhenko
14.06.2025
The keyword strategy is the foundation of ASO. It’s the starting point for any app on its path to high…
Valeriya Mykhailenko
06.06.2025