Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
The AI applications category is a new digital frontier where technologies have ceased to be mere tools and have become…
Tatiana Odnorozhenko
27.11.2025
By 2025, China’s mobile market will have become a unique universe with its own rules, heroes, and ecosystems. This is…
Tatiana Odnorozhenko
19.11.2025
An app icon is more than just an image. It’s our permanent visual ambassador on the user’s smartphone. While screenshots…
Tatiana Odnorozhenko
10.11.2025
In this article, we’ll explore one of the most effective tools for boosting conversion — screenshots in the App Store…
Tatiana Odnorozhenko
15.10.2025