Every month, 130+ million people open a language learning app — and most of them quit within three weeks. Not…

Anyone who has worked with the Social category knows the feeling: the store page looks solid, the screenshots are clean,…

The most popular mobile games don’t dominate the charts on gameplay alone. Their store pages get more attention than most…

Every January, millions of people download a fitness and health app — and most delete it by February. Wrong app…

ASO for HR apps is not about millions of installs. It’s about the right installs. Unlike games or consumer utilities,…

Why ASO for finance apps works differently from every other category — and that’s precisely what makes it both harder…

Food & Drinks apps sit on almost every phone today, usually more than one. In 2025 the most downloaded of…

ASO for shopping apps in 2026 directly affects growth costs: in the first half of the year, the category saw…