Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026
In this February 2026 edition of ASO News, we take a detailed look at the key updates in the App…
Tatiana Odnorozhenko
02.03.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026
2025 became an important milestone in the development of ASO and mobile analytics. The app market accelerated, competition in the…
Tatiana Odnorozhenko
27.12.2025
From hyper-casual projects to AI-driven worlds — let’s explore the top mobile games and the evolution of genres on Google…
Tatiana Odnorozhenko
24.12.2025
Today, the mobile gaming market is developing faster than ever. Developers create thousands of projects every month, and the competition…
Roman Shlyamovych
12.12.2025
A/B tests are our way of making informed decisions in a world where every detail matters for app success. While…
Tatiana Odnorozhenko
09.12.2025
In this ASO News issue for November 2025, we take a detailed look at the major changes in the App…
Tatiana Odnorozhenko
02.12.2025