Anyone who has worked with the Social category knows the feeling: the store page looks solid, the screenshots are clean,…

The most popular mobile games don’t dominate the charts on gameplay alone. Their store pages get more attention than most…

In this edition of ASO News for June 2026, we cover the key changes in App Store and Google Play…

Every January, millions of people download a fitness and health app — and most delete it by February. Wrong app…

How to choose keywords for App Store and Google Play is a question most guides never fully answer. Most ASO…

Targeting the Social category through broad keywords means competing with Instagram, TikTok, and Discord on their home turf. That’s not…

App Store and Google Play featuring is one of the few channels where an app can gain +1,700% in downloads…

5.79 billion people use social apps — that’s around 70% of the world’s population. But a social app in 2026…