Top ASO Tools of 2024

In our annual review of the top ASO tools for 2024, we dive deep into the platforms that developers, ASO specialists, and marketers rely on for mobile analytics and optimization. These tools are indispensable for performing keyword research, monitoring app rankings, analyzing competitors, and fine-tuning metadata to ensure apps achieve maximum visibility in search results. In such a saturated market, the tools you use for optimization can sometimes be just as necessary as the quality of your app. Even the most well-designed and innovative app can go unnoticed without effective optimization and a solid promotion strategy. On the other hand, a subpar app is unlikely to succeed even with the best optimization in place.

The purpose of this review is to highlight the top ASO platforms available today, listing them in alphabetical order for an unbiased overview. Each tool has its unique strengths and is suited for various levels of expertise and budgets. We will also provide insights into the features, pricing, and the newest capabilities each platform brings to the table, helping you select the best tool for your needs in this competitive landscape.

ASOMobile

A rapidly developing platform that continuously expands its capabilities for users. It offers increasingly advanced tools for keyword analysis and metadata management and includes extensive sections for market and competitor research. Additionally, it provides a powerful tool for working with user reviews and ratings.

Features and Tools

A constant pool of free tools and analytics features:

• Keyword position monitoring
• Keyword traffic volume
• Checking Google Play and App Store suggestions
• Popular search queries
• Keyword search in competitors' descriptions
• Top Charts
• Featuring tracking
• Category rankings
• Review responses
• Featured reviews

Market and competitor analysis - tools that will help you conduct a full marketing study for any mobile market niche. Valuable insights from Google Play and the App Store, competitor analysis, app downloads, and revenue data.

Google Play and App Store app analytics - data analysis for any app in rankings and search.

ASO tools for attracting organic traffic - tools that help you find relevant keywords, prioritize search queries, and create effective metadata.

Rating and review analysis tools - capabilities that help you analyze ratings and respond to reviews for your App Store and Google Play apps from one console.

Pricing Plans

• Custom plans available
• Free trial available - 3 days
• Some tools available for free

App Radar

One of the most popular ASO platforms, App Radar combines a user-friendly interface with modern data and AI technologies, enhancing the app marketing experience for developers and marketers alike.

Market Analysis:

• Mobile app market research
• Competitor analysis

Keyword Management:

• Best keyword selection for apps
• Semantic analysis

ASO Optimization:

• Search optimization
• Metadata management

Ratings and Reviews:

• Feedback management
• Rating analysis

App Performance Tracking:

• App analytics
• Performance evaluation

Advertising Analytics:

• Assessment of advertising efforts
• App Store promotion

Pricing Plans

• Custom plans available
• Free trial available - 7 days

Appfigures

A comprehensive toolset for ASO and app analytics, Appfigures provides everything needed to boost organic installs and monitor app performance.

App Analytics:

• Tracking app revenues and downloads
• App performance evaluation

ASO Tools:

• Keyword trend tracking
• New keyword discovery
• Search result analysis
• Category and rankings analysis

Mobile App Market Analysis:

• Download and revenue estimates
• SDK for every app
• Keyword install estimates
• Competitor landscape analysis
• App store performance analysis

Ratings and Reviews:

• Review management
• Review responses
• Consolidation of all analytical data

Pricing Plans

• Custom plans available
• Free trial available
• Some tools available for free

AppFollow

This platform is well-known for its robust app optimization features, offering tools for reputation management, performance monitoring, and process automation.

App Performance Monitoring:

• User sentiment assessment
• Competitor analysis
• Review and feedback analysis

AI and Review Management:

• Simple and quick responses to reviews
• Tagging simplification for reviews
• AI-driven review analysis

Integration Capabilities:

• Integration with app stores
• Integration with business tools
• Integration with support services

ASO Tools:

• Keyword analytics
• App store performance evaluation
• Competitor optimization analysis

Automation Capabilities:

• Automated responses
• Review tagging and classification
• Reputation tracking and management

Pricing Plans

• Custom plans available
• Free trial available - 10 days
• Some tools available for free

AppTweak

A widely-used ASO platform, AppTweak helps increase app visibility, drive organic installs, and optimize paid campaigns through keyword research and competitor analysis.

ASO Tools:

• Search visibility enhancement
• Organic install growth
• Performance monitoring

Search Ads Manager:

• Combining ASO and ASA for more informed decisions
• New audience expansion opportunities
• Performance and UA budget optimization

App Review:

• Reputation management in selected countries, languages, and regions
• AI for feedback automation
• Sentiment monitoring and review collection

Mobile App Market Analysis:

• Market trend tracking
• Competitor analysis
• Advertising campaign and budget optimization

Reports and Consulting:

• Analytical report creation and data consolidation
• ASO and ASA consulting

Pricing Plans

• Custom plans available
• Free trial available

ASOTools

ASOTools is one of the popular tools for App Store Optimization (ASO) on the Google Play and App Store platforms. The platform continues to attract the attention of professionals due to its affordability and wide range of features, making it useful for both novice developers and experienced marketers.

Features and Functionality

• Keyword research — analysis of keywords, their volume, and ranking to improve app visibility.
• Competitor analysis — tracking data on competitor apps.
• Position monitoring — tracking changes in search rankings.
• Revenue estimation — forecasting app revenue.
• Trends — analyzing trends in the mobile app market.

Pricing Plans

• A trial period of 3 days for $1 is available.

Data.ai (formerly App Annie) + Sensor Tower

2024 brought another major change to the mobile analytics market. In March of this year, it was announced that Sensor Tower is acquiring the market analytics platform Data.ai (formerly App Annie).

Sensor Tower is an analytics platform for mobile apps, providing in-depth data to optimize business in the digital economy.

Key Tools

• App Intelligence — analysis of organic growth and app performance.
  • Development of effective ASO strategies for visibility
  • App performance evaluation
• Store Intelligence — global analytics of downloads and revenues.
  • Competitor assessment and analysis
  • Revenue and expenditure analysis of competitors
  • Estimation of installs and download channels
• Ad Intelligence — optimizing advertising strategies with data on networks and creatives.
  • Competitor ad campaign analysis
  • Creative ad creation
  • Evaluating the effectiveness of promotional channels
• Consumer Intelligence — studying user behavior.
  • User behavior analysis
  • Improving user retention
  • Creating user profiles and understanding behaviors
• Usage Intelligence — engagement and retention metrics.
  • Data on the mobile app market's user base
  • Analysis of user behavior during app usage
  • Demographic and other characteristics of the target audience

Pricing Plans

The platform does not offer standard pricing plans. Subscriptions are formed individually based on client needs.
Some free access to analytical tools is available for evaluation.

Gummicube

Gummicube is a platform specializing in App Store Optimization (ASO) using real-time data from the App Store and Google Play.

Key Tools

• Datacube — keyword data, keyword selection, and analysis for improving app visibility. Mobile app search optimization.
• Splitcube — conversion optimization. A/B testing of both visual and textual metadata on the app's page.
• Paid Search — advertising campaigns via Apple Search Ads and Google Ads.
• App Analytics — real-time data on how an app ranks and converts in the App Store and Google Play.

Pricing Plans

Pricing plans are not listed on the website, and subscription costs are discussed individually based on the client’s needs.

MobileAction

MobileAction is a platform specializing in mobile app growth through ASO and advertising solutions.

Key Tools Include

• ASO Intelligence — optimization of keywords and creatives for the App Store and Google Play.
  • Monitoring and analyzing app visibility
  • Tracking keyword performance
  • Retrospective data evaluation for apps
• Ad Intelligence — analysis of competitors' ad creatives and strategies.
  • Competitor ad analysis
  • Global review of advertising strategies
  • Evaluating and analyzing top developers
• Market Trends — data on trends and metrics in the app market.
  • App and store analysis
  • Identifying leading market players
  • Analyzing market trends and patterns
• App Intelligence — monitoring app positions and competitor data.
  • Full analysis of an app on one page
  • Rankings and category tops
  • Analysis of paid and free apps
• Apple Search Ads Management — automation and optimization of advertising campaigns.
  • Review of paid UA campaigns
  • Competitor analysis and promotion strategies
  • Evaluating ad effectiveness

The platform supports both organic and paid app promotion.

Pricing Plans

• A free pool of tools is available.
• Other pricing plans are customized based on client requests.

Splitmetrics

SplitMetrics is a global platform offering tools and services for mobile app and brand growth, helping to simplify optimization processes and increase profitability. The platform includes several key solutions:

• SplitMetrics Acquire — a solution for automating and optimizing Apple Search Ads campaigns. It allows you to automate bid and budget management, increase return on ad spend (ROAS), and minimize manual campaign management. With AI algorithms, users can accelerate campaign scaling and achieve KPIs.
• SplitMetrics Optimize — a tool for A/B testing and hypothesis validation. It helps test game and app concepts, optimize elements of app pages in the App Store and Google Play, and improve user behavior by analyzing interactions on the app's page. This leads to higher conversions and lower cost per install (CPI).
• App Radar by SplitMetrics — a tool for organic app optimization (ASO), helping to improve app rankings in search results, increase organic downloads, and manage user reviews (see above).
• SplitMetrics Intelligence — AI solutions in mobile marketing and promotion. These include improving performance, scaling, and measuring product growth dynamics.

Pricing Plans

• A free pool of tools is available.
• Other pricing plans are customized based on client requests.

TheTool

TheTool is a platform for optimizing app visibility (ASO) in app stores, helping developers and marketers improve their apps and increase downloads on Google Play and Apple App Store.

Key Features

• Keyword tracking and selection: Track your app's keyword positions in over 70 countries, analyze their search frequency, difficulty, and receive recommendations for keywords to improve visibility.
• Top chart rankings: Monitor your app's ranking in top charts and analyze how the number of installs affects organic traffic.
• User ratings and reviews: Track ratings and reviews by country, with the ability to use templates for quick responses to user feedback.
• Conversion tracking: Measure how changes to the app page (e.g., screenshots, ratings) affect conversion rates and installs.
• Competitor analysis: Analyze competitors' keywords and app rankings to improve your promotion strategy.

Pricing Plans

• A 7-day free trial is available.

Conclusion

The ASO and mobile analytics market continues to evolve at a rapid pace, offering users more and more advanced options for optimizing their apps. In 2024, we are witnessing significant shifts in key players, the introduction of new pricing models, and the expansion of platform functionality. These changes are vital in today’s competitive mobile app environment, where the quality of your promotional strategy plays a critical role in your app’s success.

When it comes to selecting the right ASO tool for your needs, it’s essential to take into account not only the features but also the pricing and how well the tool aligns with your specific goals. Some tools are better suited for indie developers looking for budget-friendly options, while others are geared toward larger enterprises seeking advanced analytics and AI-powered solutions. By reviewing the top ASO tools for 2024, we aim to make this decision-making process easier, ensuring you find the best platform to drive organic growth and improve app visibility.

Optimize smartly and succeed in 2024!