ASO
In this issue of ASO News for December 2025, we take a detailed look at the key changes in the…
Tatiana Odnorozhenko
05.01.2026
2026 marks a turning point for ASO. What was not long ago seen as a set of tactics — keywords,…
Tatiana Odnorozhenko
12.01.2026
A few years ago, Product Page Optimization was seen primarily as a supporting element of an ASO strategy. It was…
Tatiana Odnorozhenko
16.01.2026
An app listing is the part of the Google Play ecosystem that developers can directly control, and it has a…
Tatiana Odnorozhenko
27.01.2026
App Store localization is not just about translating an app for different markets. In ASO, it is a key tool…
Tatiana Odnorozhenko
16.02.2026
Mobile app KPIs are the only way to understand whether ASO is actually working. We often see teams that treat…
Tatiana Odnorozhenko
23.02.2026
Reinstalls are repeat installs by users who had previously downloaded the app but, for one reason or another, deleted it….
Tatiana Odnorozhenko
10.03.2026