Mobile App Market and Competitor Analysis

Market research for mobile apps involves analyzing categories and top charts on Google Play and the App Store. Competitor analysis focuses on geographic visibility and metadata updates.

To assist with mobile app market research, ASOMobile offers a wide range of tools that provide both an overall market view and a deep dive into specific niches or categories.

Store Insights – Mobile App Market Analysis

Store Insights provides a detailed analysis of the current mobile app market, enabling you to identify the most promising and profitable niches for app development.

You can access key data such as:

The total number of apps on Google Play and the App Store, with percentages of games versus non-gaming apps, and free versus paid apps (data updated daily).
The number of new apps added over the last three months, along with trends in app growth.

Additionally, you can analyze the market in a specific country:

The total number of downloads over the past three months.
App revenue trends over the same period.
Top 10 categories and Top 50 apps and games, based on data from the last week, month, or three months.
Top 100 apps, Top 100 games, and Top 100 new apps and games.

Category Intelligence – Category Analysis

Category Intelligence provides in-depth analysis of all categories on Google Play and the App Store. This tool helps you develop a precise strategy for your app by identifying the most popular and profitable markets.

The data available in Category Intelligence includes:

The average monthly revenue in a selected category.
The average number of downloads in that category per month.
The total number of apps within the category.
Category rankings compared to other categories (by revenue, downloads, and the number of new apps).
The top 100 apps by downloads and revenue for the current week, month, and past three months.
New apps and games in the category for the same periods.

With Trending Searches, you can track keyword trends to assess the potential of user search queries over a month or receive daily updates.

By monitoring search trends daily, you can also analyze the performance of any keyword over time. Just enter the keyword, select the time frame, and see how it evolves.

Top Charts – App Rankings

Top Charts allows you to analyze the top apps in the market, both overall and within specific categories. This helps you stay updated with the latest trends and understand which apps are leading the mobile app market.

You can compare free, paid, and top-grossing apps in any category. Using this data, you can adapt your app development strategy to align with current trends and stay competitive.

Top Keywords – Keyword Rankings

Top Keywords is another valuable tool for market analysis, offering insights into top keywords based on platform and country.

A useful feature for evaluating app conversion within a category is Store Benchmarks.

Store Benchmarks – View-to-Install Conversion Rates

Store Benchmarks provide insights into the average conversion rate from views to installs in a selected country and category (paid or free). This is a crucial metric for both planning and assessing the effectiveness of your app’s performance.

Competitor Analysis

When analyzing competitor apps, ASOMobile tools allow you to track your app and your competitors. Add their app for analysis and gather information on their search visibility and availability across global markets.

Geo Checker – App Visibility by Country

Geo Checker helps you see in which countries and regions your competitors' apps are available. This data allows you to identify their target markets and provides key insights for your own expansion strategy.

With Geo Checker, you can:

Identify promising markets for launching your app based on competitor data.
Avoid markets where competition is too high.
Choose countries for localizing your app's language and content to maximize efficiency and success.

In addition to geographic visibility, you can also analyze competitors' metadata changes and assess their impact using ASOMobile's tools.

Timeline – Metadata Updates

Timeline enables you to monitor competitor changes, keeping you informed of the latest trends in the mobile app market. By tracking changes in their text and design, you can quickly adapt your strategy.

The Timeline feature allows you to: