ASOMobile Updates: What's New in the First Half of 2025

ASOMobile updates are setting the trend — because the mobile market doesn't stand still.
Store policies evolve, competition intensifies, and user behavior becomes more unpredictable. To stay ahead, we don't just analyze — we adapt, react, and improve quickly.

The first half of 2025 brought significant changes — both within the app stores and in the ASO ecosystem itself. Core tools were reimagined, analytics enhanced, AI added, and everything adapted to the new realities of the App Store and Google Play. All of this helps us work faster, with more confidence, and track our progress in numbers — every single day.

ASOMobile Updates — Geo Checker

Previously, we just checked whether an app was available in a particular country. But that's no longer enough. Geo Checker has gone much deeper: we now see how the app's title and subtitle appear in different localizations, what text nuances competitors use, and how an app is presented in each country. Most importantly, we can compare all of it in seconds—one click and we're already analyzing what to tweak and where to stand out locally.

ASOMobile Updates — ASO Creator

Working with metadata in ASO Creator is now easier and more precise. No more guessing what might work — we see it instantly.
Updates that have significantly improved the experience include:

Comparison of current and new metadata based on traffic
Automatic generation of the Keywords field for the App Store
Highlighting repeated terms and spam prevention
Keyword occurrence analysis for Google Play
List of unique words from the semantic core
And of course, an AI assistant for quick text generation

Now we create descriptions with intent: we know which keywords are used, where to boost visibility, and what can be improved.

When there are many tools in the system, quick access is essential. Now we can build a personal menu — keeping only the features we use every day.

With the new AI-based keyword category filtering, collection is even faster: relevant groups are formed automatically, saving us time and eliminating the need for manual sorting.

ASOMobile Updates — ASO Dashboard

We like to stay in control. The new ASO Dashboard makes that easier.

On a single page, we can see:

How many keywords are indexed
In which countries are we visible
How do we compare to competitors

No more switching tabs or manually compiling reports. Everything is right there on one screen — saving real time.

ASO Dashboard Global: The Full Picture in One View

Previously, we gathered country data manually. Not anymore. In Global Dashboard, we see where and how many keywords are indexed, compare that with competitors, and analyze localization — all in one place, no extra steps.

ASOMobile Updates — Interface Now Available in Spanish

Optimization should be accessible — literally. ASOMobile now speaks Spanish. Expanding language support so everyone can work comfortably, no matter the region.

ASOMobile Updates — Update Timeline

Now we can see not only when competitors release new versions, but also when they launch in-app events. Update Timeline gives us extra signals — when to launch our campaigns, take action, and leverage seasonal trends.

ASOMobile Updates — Visual Comparison 2.0

A new level of visual analysis with Visual Comparison: now we can compare not just by country, but also by category and search query. We explore how leaders design their icons and screenshots, find inspiration, and come up with creative ideas of our own. Want to understand what works in the US, Japan, or Brazil? Now it's possible.

ASOMobile Updates — Tags in the App Store

Apple introduced a new feature — tags — and we immediately adapted.

Now we can track trending keywords and topics in real time. Just click the tag to go straight to keyword analysis in Keyword Check.

What's Next?

2025 isn't just a year of updates. It's the year ASO principles are transforming. It's a time to act fast, lean on data, and never compromise quality.
Success in ASO isn't magic — it's about precise tools, a straightforward process, and results that are visible in numbers.