Detailed Annual Report includes:

Google Play vs App Store Data

New Trends and Forecast for 2023

Most Profitable Apps in 2022

Data by Countries & Categories

From Quantity to Quality

Even with a decrease in the number of new apps, revenues from mobile apps remain consistently high.

  • The App Store continues to lead in revenue, but Google Play also holds a significant market share, making it important to invest in the development and promotion of apps on both platforms.
  • In-app purchases, advertising, and subscriptions remain the main sources of income. Subscription models, especially in non-gaming apps, continue to show growth.
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Artificial Intelligence: The Key to Success in the Mobile App Market
  • ASO is significantly influenced by AI tools, which are offered as analytics services by app stores themselves.
  • Artificial intelligence is increasingly used for personalized content recommendations, predictive analytics, and enhancing user engagement.
2024 Trends
  • Social networking and messaging apps dominate the market, highlighting the importance of the social component in the mobile experience.
  • A significant increase in the number of apps dedicated to health, fitness, and well-being is expected due to heightened attention to personal health.
  • Users are spending more time on apps that offer comprehensive solutions, such as super-apps that integrate multiple services.
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App Store Optimization remains and will continue to be relevant in the app market.

  • Visual optimization has also become more diverse thanks to AI services, but ultimately, it's the users who make the final decision, keeping A/B testing relevant in our agenda.
  • The popularity of voice assistants like Alexa and Siri has led to the concept of VSO - Voice Search Optimization. Optimizing our apps for voice search will be a competitive advantage.
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