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Annual Report 2023
Detailed Annual Report includes:
Google Play vs App Store Data
New Trends and Forecast for 2023
Most Profitable Apps in 2022
Data by Countries & Categories
From Quantity to Quality
Even with a decrease in the number of new apps, revenues from mobile apps remain consistently high.
- The App Store continues to lead in revenue, but Google Play also holds a significant market share, making it important to invest in the development and promotion of apps on both platforms.
- In-app purchases, advertising, and subscriptions remain the main sources of income. Subscription models, especially in non-gaming apps, continue to show growth.
Artificial Intelligence: The Key to Success in the Mobile App Market
- ASO is significantly influenced by AI tools, which are offered as analytics services by app stores themselves.
- Artificial intelligence is increasingly used for personalized content recommendations, predictive analytics, and enhancing user engagement.
2024 Trends
- Social networking and messaging apps dominate the market, highlighting the importance of the social component in the mobile experience.
- A significant increase in the number of apps dedicated to health, fitness, and well-being is expected due to heightened attention to personal health.
- Users are spending more time on apps that offer comprehensive solutions, such as super-apps that integrate multiple services.
ASO & VSO
App Store Optimization remains and will continue to be relevant in the app market.
- Visual optimization has also become more diverse thanks to AI services, but ultimately, it's the users who make the final decision, keeping A/B testing relevant in our agenda.
- The popularity of voice assistants like Alexa and Siri has led to the concept of VSO - Voice Search Optimization. Optimizing our apps for voice search will be a competitive advantage.
