Top ASO Tools 2025

We’re smoothly approaching the end of 2025, which means it’s time to update our annual article — the top ASO tools. Here’s our refreshed review of the best platforms for mobile app optimization and analytics. As always, we’ll start with the environment we’re in — the mobile app market.

The mobile app market in 2025 has reached a new phase of maturity. Competition remains high, while consolidation and process automation continue. Major players —both developers and analytics platforms—are uniting solutions into ecosystems where ASO, advertising, analytics, and AI work together.

Market size 2025:
According to industry reports, the number of available apps in Google Play and the App Store has already exceeded 7.5 million, and total global consumer spending has surpassed $180 billion. At the same time, 70–80% of installs still come from organic traffic — which is exactly why high-quality ASO remains a key growth driver.

Main trends of 2025:

• AI and machine learning are actively used to analyze user behavior, forecast rankings, and generate metadata.
• Integration of ASO + ASA + UA: tools combine organic and paid promotion to evaluate the full growth funnel.
• The rising importance of visual optimization — creatives, icons, and screenshots are among the most crucial conversion factors.
• Deeper analytics: developers strive to understand not only rankings but also the real impact of ASO on retention, LTV, and ROI;
• Regional personalization: platforms increasingly offer local data and recommendations by language and market.

In these conditions, platforms that can not only analyze data but also help make decisions — predict, automate, and advise — come to the forefront.

We’ve prepared an up-to-date review of ASO platforms for 2025 — in alphabetical order, with descriptions of functionality, new capabilities, and pricing.

ASOMobile

ASOMobile is a platform for ASO, competitor analysis, and mobile app market research. Even on affordable plans, you get key ASO features: rank tracking, competitor analysis, keyword collection, and clustering. Simple navigation and a low learning curve make the tool convenient for small teams and indie developers.
In 2025, the platform continues to evolve, offering deep AI-driven analysis of the market, competitors, and ASO campaign effectiveness.

Main capabilities

• ASO tools: keyword discovery and analysis, App Store and Google Play suggestions checker, traffic and rating tracking; AI generation of app metadata.
• AI Keyword Research: Artificial intelligence automatically generates and prioritizes keyword phrases based on growth potential.
• Market Intelligence: deep market and niche analysis, including revenue, downloads, and competitor data by country and category;
• App Analytics: analytics for any store app—performance, dynamics, and visibility assessment;
• AI Reviews & Ratings: review management, sentiment analysis, automated replies, detection of negative rating patterns;
• ASO Trends 2025: a new module for real-time tracking of markets and popular keywords;
• API and integrations: for agencies, studios, and developers with the ability to embed data into internal systems.

Availability of a permanent pool of free tools:

• Keyword rankings monitoring
• Keyword traffic volume
• Google Play and App Store suggestions check
• Popular queries
• Search for keywords in competitors’ descriptions
• Top Charts
• Featuring tracking
• Category rankings
• Replies to reviews
• Featured reviews

Pricing plans

custom plans are available

free trial available — 3 days

AppTweak

AppTweak provides a large volume of data for metadata analysis, competitors, and Apple Search Ads campaigns. It suits larger teams that value deep analytics and process automation. The interface packs many features and requires time to master; pricing is above the market average.

Tools:

• AI-powered metadata analysis and ranking forecasts;
• Market and competitor analysis;
• Integration with Apple Search Ads API 2.0;
• ASO and ASA consulting;
• Automated reports and recommendations.

Pricing:

Appfigures

Appfigures combines revenue, downloads, and ratings data. It offers basic ASO tools and is primarily focused on financial and product analytics.

Capabilities:

• Unified analytics for revenue, downloads, and subscriptions;
• Tools for keyword discovery and rank tracking;
• Market Explorer—competitor, SDK, and market analysis;
• Monitoring of ratings and user reviews;
• Alerts, API, and integrations for data export.

Pricing:

AppFollow

AppFollow automates review aggregation and tracks ratings. It’s suitable for analyzing user comments and reputation monitoring. In 2025, the AI Sentiment Engine 2.0 was introduced—an enhanced module for sentiment analysis and automated responses.

Capabilities:

• Tracking and analysis of reviews and ratings;
• Automated responses and tagging with AI;
• Competitor and app performance analytics;
• Integrations with Jira, Slack, Zendesk, and other business services.

Pricing:

Apptopia

Apptopia provides market data on downloads, revenue, and audience. It’s used primarily for macro-level analysis and competitive assessment. Working with metadata or optimizing visibility is not the platform’s main focus.

Tools:

• Tracking app downloads and revenue;
• Trend analysis by categories and markets;
• Benchmark reports by country and genre;
• SDK and partner integrations for media and investors.

Pricing — upon request.

ASOTools

ASOTools covers basic ASO tasks such as keyword research and rank tracking. It offers a limited dataset and simple analytics—better suited to overview and informational analysis than to in-depth market research.

Features:

• Analysis of keywords, ratings, and trends;
• Estimated revenue and downloads;
• Basic competitor monitoring.

Pricing:

Gummicube

Gummicube is an ASO market pioneer operating on an agency model, with optimization performed manually by specialists. It suits companies that prefer turnkey services. In 2025, the company launched Splitcube 2.0 with AI-based evaluation of screenshots and icons.

Tools:

• Datacube—keyword discovery and analysis;
• Splitcube 2.0—A/B tests;
• Paid Search—Apple Search Ads and Google Ads;
• App Analytics—monitoring ratings and conversion.

Pricing — upon request.

MobileAction

MobileAction combines ASO and advertising data, including Apple Search Ads campaigns. It supports keyword and market analysis; the interface is fairly complex, and the data structure isn’t the easiest to pick up quickly.

Main areas:

• ASO Intelligence;
• Ad Intelligence;
• Market Trends;
• Apple Search Ads Management.

Pricing:

Sensor Tower (including Data.ai)

Sensor Tower (including Data.ai) covers a wide range of market metrics: downloads, revenue, and audience. It’s designed for large companies, requires experience working with data, and entails significant costs. After merging with Data.ai, Sensor Tower became a universal platform for global analytics. In 2025, the Predictive Insights module was introduced to forecast category growth.

Main modules:

• App Intelligence;
• Store Intelligence;
• Ad Intelligence;
• Consumer and Brand Insights.

Pricing — annual subscription upon request.

SplitMetrics (including App Radar)

SplitMetrics is a global ecosystem for ASO and ASA that includes App Radar. The platform unites organic and paid optimization in one system, plus tools for A/B testing creatives and basic keyword analysis.

Key products:

• SplitMetrics Acquire (ASA AI automation);
• SplitMetrics Optimize (A/B testing);
• SplitMetrics Intelligence (forecasts and reports);
• App Radar by SplitMetrics (organic and reviews).

Pricing:

Takeaways 2025

The ASO market in 2025 has become smarter and more automated. Virtually all leading platforms have implemented AI, offer flexible integrations, and provide deep competitive analytics.
Today, ASO is not just about metadata—it’s a comprehensive growth system that includes artificial intelligence, advertising, and market analytics.

Conclusion: your choice of tool depends on your product’s scale and goals. And if you need a reliable and easy-to-use partner for analysis and optimization, start with ASOMobile.

Optimize and achieve success💙