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Who will benefit from the course

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Indie developers
  • ASO will enhance visibility and increase the number of downloads for your app
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Marketing managers
  • ASO will help increase your brand recognition in app stores
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Future ASO specialists
  • For those who want to master a new profitable profession
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Startup founders
  • Learn how to find a profitable niche in the mobile app market

ASO Theory

Lesson 1. ASO Basics and Fundamental Principles
Lesson 1. ASO Basics and Fundamental Principles
Learning Key Concepts of ASO for Effective App Promotion in the App Store and Google Play ASO, or App Store…
Lesson 2. Building the Semantic Core for an App or Game
Lesson 2. Building the Semantic Core for an App or Game
The concept of the semantic core for an app or mobile game. Building the semantic core: searching, analyzing, and organizing…
Lesson 3. Text Optimization for the App Store
Lesson 3. Text Optimization for the App Store
Critical features of text optimization for iOS apps. Writing metadata for the App Store. The App Store is the official…
Lesson 4. Text Optimization for Google Play
Lesson 4. Text Optimization for Google Play
Key features of text optimization for Android apps. Creating metadata for Google Play. Google Play is the official app store…
Lesson 5. Visual Optimization of Apps
Lesson 5. Visual Optimization of Apps
Visual optimization of apps involves the rules for creating and A/B testing the visual elements of your app (icon, screenshots,…
Lesson 6. Managing Ratings and Reviews. Featuring
Lesson 6. Managing Ratings and Reviews. Featuring
Managing user reviews and app ratings: tips for increasing your chances of featuring in the App Store and Google Play….

ASO Practice

Lesson 1. Overview of ASOMobile Tools
Lesson 1. Overview of ASOMobile Tools
ASOMobile is a platform that provides various tools for mobile app analytics. These tools are divided into different sections: ASO…
Lesson 2. Keyword Research
Lesson 2. Keyword Research
Keyword Research, Analysis, and Prioritization of Search Queries. Key Metrics for Working with Keywords Working with keywords aims to create…
Lesson 3. Creating App Metadata for the App Store and Google Play
Lesson 3. Creating App Metadata for the App Store and Google Play
App metadata creation is crucial for improving your app’s visibility in search results. By integrating the right keywords into your…
Lesson 4. App Analytics
Lesson 4. App Analytics
App analytics involves tracking key performance indicators such as downloads, revenue, in-app purchases, featuring, ASO reports, app visibility in search…
Lesson 5. Mobile App Market and Competitor Analysis
Lesson 5. Mobile App Market and Competitor Analysis
Market research for mobile apps involves analyzing categories and top charts on Google Play and the App Store. Competitor analysis…
Lesson 6. App Ratings and Reviews
Lesson 6. App Ratings and Reviews
App ratings and reviews – monitoring ratings, how to respond to reviews, templates, and process automation. App ratings and reviews…
Free ASO Book
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  • Creation and analysis of the semantic core
  • Text optimization for the App Store and Google Play
  • Icon, screenshots, video. A/B testing
  • Featuring. Collections. Rating. Managing reviews
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Additional materials

Pre-registration in Google Play: Boosting Our App’s Visibility
Pre-registration in Google Play: Boosting Our App’s Visibility
How the Mobile App Market Changed in 2024: Trends and Outcomes
How the Mobile App Market Changed in 2024: Trends and Outcomes
ASO News. January 2025
ASO News. January 2025
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