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Free ASO Book
ASO Basics for Google Play and App Store Apps
What is ASO and How It Can Help Increase Your App's Visibility in the App Store and Google Play Search Engines.
- Basic Concepts, Types, Stages, and Goals of ASO Optimization for Apps
- Text Optimization
- Visual Optimization
The Process of Creating and Analyzing the Semantic Core, Including Methods for Finding and Prioritizing Keywords, Analytical Tools, Strategies for Continuous Semantic Updating.
- Keywords: Types of Keywords
- The Process of Semantic Core Collection
- Research and Prioritization
- Step-by-Step Guide to Keyword Research
How to Use ASO Tools to Find and Prioritize Keywords, Create Effective Metadata, and Assess the Results of ASO Iterations.
- Choosing a Base for Optimization and Starting the Collection of the Semantic Core
- Tools for Keyword Research
- Analysis and Formation of the Application's Semantic Core
How to Properly Fill in Metadata in the App Store to Ensure the App is Indexed for the Maximum Number of Search Queries.
- Working with App Metadata
- The 'Keywords' Field and Additional Locales
- Top Mistakes in ASO for the App Store
- Developer Console Management
How to Correctly Fill in Metadata in Google Play to Ensure the App is Indexed for the Maximum Number of Search Queries.
- Working with App Metadata
- Checklist for Google Play Description
- Top Mistakes in ASO for Google Play
- Developer Console Management
How to Increase Download Conversion Rates Using Effective Visual Elements
- Icon, Screenshots, Video
- Script and Technical Brief for Designers
- A/B Testing of Visual Elements
- Visual Optimization Checklist
How to Measure the Success of ASO? How to Evaluate What Has Been Done?
- Effectiveness and KPIs of ASO
- Iterations - What They Are and Why They Are Needed
- Hypotheses in ASO
- Growth Points for Any App
Collections of Similar Apps and Featuring - An Additional Source of Traffic for the App. Working with Reviews to Increase Conversion.
- Collections and Featuring in Google Play and the App Store
- How to Get Featured - Recommendations. Application for Featuring
- Rating and Reviews of the App
- Working with Reviews
