16 Free ASO Tools for Keyword Research & Competitor Tracking

Yes. All listed free tools are permanently free. No subscription, no credit card and no payment are required. To use them, you only need to create a free ASOMobile account.

ASOMobile provides access to important analytical ASOMobile provides 16 completely free ASO tools for mobile app analysis and optimization:
- Keyword Check
Detailed keyword analysis tool that shows keyword popularity, competition level and potential effectiveness for App Store and Google Play.
- Keyword Monitor
Free tool for tracking keyword rankings over time and monitoring position changes.
- Keyword Suggest
Free keyword research tool that helps explore store suggestions and discover keywords with real search traffic. Find relevant queries that can bring organic installs.
- Top Keywords
Analysis of the most popular and high-impact keywords for any app or category.
- Category History
Track historical category rankings for your app and competitors. Analyze position changes over time and identify long-term trends.
- Category Ranking
View current app positions inside store categories and compare with competitors.
- Top Charts
Research top apps in different countries and categories to understand market leaders.
- Trending Searches
Discover rising and popular search queries in App Store and Google Play.
- Text Analyzer
Free ASO metadata analysis tool that scans any competitor’s app page and extracts keywords from titles, subtitles, and descriptions to improve your own ASO texts.
- Featuring
Track when and where apps are featured in the App Store and Google Play.
- Store Benchmarks
Compare app performance with category and market benchmarks.
- Featured Reviews
Analyze highlighted user reviews to understand key user feedback.
- Reviews & Responses
Monitor app reviews and manage responses directly inside ASOMobile.
- Keyword Builder
A tool for creating, organizing, and structuring keyword lists for ASO optimization.
- Dashboard
Central overview of all important ASO data and metrics in one interface.

Available Free Metrics for Analysis
In addition to the tools above, ASOMobile provides access to important analytical ASO metrics for deeper analysis:
- Traffic Score – a metric estimating the traffic potential (popularity) of keywords.
- Search Ads Index – information available for analysis of paid search results
These are

Yes, a free account is required. Registration takes under a minute — email only, no payment information needed. Once registered, all 16 free app store optimization tools are available immediately with no trial period or expiration. The free plan is permanently free, not a limited-time trial.

All free ASO tools support both Google Play and the App Store. Whether you're working on an Android ASO tool workflow or optimizing for iOS, ASOMobile covers keyword research, app ranking tracking, and competitor analysis across both platforms. The Keyword Check, Keyword Monitor, and Category Ranking tools display data for both stores, across all countries.

The free plan includes 16 tools, plus access to app analytics, keyword research, app ranking tracker data, and market trends. The paid plans expand data limits, unlock App Keywords to check your app's indexation, Keyword Finder to discover thousands of relevant keywords in minutes, deeper competitor intelligence (Spy Keywords, Spy Competitors), Keyword Select to find similar and related keywords, ASO Creator to generate optimized ASO descriptions, ASO Dashboard to track app visibility across keywords and markets, full App Report access with complete data to compare your app against competitors, AI-powered tools for metadata generation and keyword research, increased query history depth, and API access. For indie developers, solo ASO specialists, or anyone starting with free app store optimization tools, the free plan covers core daily workflows.

Yes. The free tools give you everything needed to research and improve keyword rankings without a paid plan. Use Keyword Check as an ASO analysis tool to evaluate search volume and competition for any keyword. Keyword Monitor tracks your current app keyword ranking positions over time. Keyword Suggest finds new search queries with real traffic. Text Analyzer extracts keywords from competitor descriptions — a practical ASO checker for metadata gaps. Together, these free ASO tools cover the full keyword optimization cycle.

Yes. The free plan was built to be usable without prior ASO experience. The Dashboard gives a full overview of app visibility — ratings, keyword positions, and category ranking data in one screen. Keyword Suggest and Top Keywords help beginners discover what users actually search for. The Text Analyzer works as a basic ASO analysis tool: paste any competitor description and get a list of keywords with traffic data. For developers new to app visibility tools, ASOMobile also offers a free ASO course in the ASO Academy to go alongside the tools.

In the ASOMobile Text Analyzer tool, you can find all search queries with search volume in any text. Insert competitor app descriptions, reviews, or any other text and click Analyze. In the table “Found keywords” you can see all the search queries that are in the text.

Yes. Free tools include Keyword Suggest, Text Analyzer, Keyword Check and Top Keywords, which provide full keyword research functionality.

Yes. The Keyword Monitor tool allows free tracking of keyword positions in App Store and Google Play.

Yes. Free tools include Category History and Category Ranking, which help analyze category performance and trends.

Yes. The Featuring tool is included for free and allows monitoring when apps are featured in stores.

Yes. Free tools include Reviews & Responses and Featured Reviews for monitoring and analyzing user feedback.