How to get into editorial collections
Featuring is when an app appears in editorial collections like Today Tab, Editor’s Choice, or seasonal roundups.
Apple looks at design, product quality, localization, and editorial fit.
Use Featuring Nominations in App Store Connect. Submit early, ideally 8-12 weeks before the target date.
Google combines editorial review with algorithmic signals like Android Vitals, ratings, and updates.
Update screenshots, icon, description, ratings, reviews, localization, and seasonal content.
Monitor which apps get featured, in which countries, and for how long.
Get the full checklist for App Store and Google Play featuring.