What changed this year and which strategies work
Non-game app revenue +14.6% in Q2 2026, games −4.5%
Finance installs got cheaper, game installs rose 30%
Apple Ads added a second slot on March 3, 2026
Images and video in search results since October 5, iOS 27
Assign keywords and show each page in organic search
Test web checkout with its own pricing
Connect Apple Ads and ASO in one loop