ASO News August 2026

App Store & Google Play — key updates

Apple Event — September 9

Live on apple.com and YouTube. Prepare your Liquid Glass screenshots now — featuring goes to apps ready at launch

New EU Business Terms from October 1

CTF replaced by CTC — flat 5% on digital transactions outside the App Store. No more Initial Acquisition Fee. Accept Attachment 14 now

New App Store Creative Assets

Product page header, search results, In-App Events. Figma & Photoshop templates available now — launch with iOS 27 this fall

Google Play Memory Limits

New thresholds are live. Exceed them — get warnings in the Play Console. Check usage in Android Studio Profiler

Pixel 11 Pro Fold: foldable users spend 14× more

High LTV audience. Optimize for large screens and foldable layouts — Android 17 adaptive requirements are mandatory

Upcoming Deadlines

Sep 9 — Apple Event Sep 30 — Android developer verification deadline Oct 1 — New Apple EU business terms take effect

Full digest on ASOMobile blog

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