How a budget app grew in a crowded niche
In Finance, users check if they can trust an app before looking at features
Ranks below 40 and a 3.9 rating
Freelancers, couples and students: queries competitors ignore
Niche queries over broad ones
Keyword coverage grew from 34 to 111
The final frame closes the main objection: data security
The case study is hypothetical, but the results are real.