About 5 days on the App Store and about 3 weeks on Google Play for a new personal account.
New personal Google Play accounts run a closed test before applying for production. The review takes up to 7 days.
Apple aims to review 90% of submissions within 48 hours. In 2026, plan for up to a week.
App Store: title, subtitle, and a 100-character keyword field. Google Play: name, short description, and full description.
Apple’s phased release takes 7 days. On Google Play, you set the percentage yourself and can halt the rollout.
Asset Library, a search results asset and up to 70 custom product pages tied to keywords.
January 27: new Google Play rules on location and contacts. April: iOS 27 SDK and iPhone Duo screenshots.
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